Documenting the signage system of Los Angeles through a unique set of rules and a photographical approach, Ayse Ulay's "ID:LA" series suggest an accumulated "now" with all its repetitions, differences, discardedness, and continued use. Here the line between "the city" and "a city" starts to blur; the signs of the photographs begin to signal a totally separate space – a space that has internal connections and consistent language with loaded background requires further study.

The way these photographs are presented in the exhibition provides for the viewer an added dimension that extends the content. The variability, transience, and vulnerability of city surfaces and spaces are reflected in the photographic prints pinned up to the walls of the exhibition venue; the technique of displaying Ulay's works echo the way the city mounts its own "natural" exhibition.

Trained in graphic design, Ulay has sustained an interest in typography and signage systems, manufactured objects, and text-based practices, questioning their place in urban landscape, the social dynamics behind them with their cultural specificity.